Anti-Aging Daily
Wrinkle Creams - How Do You Know What You Are Getting
Posted Wednesday, October 24, 2007
We see it in magazine stands at the grocery checkout. We see it in images flashed to us as we watch Access Hollywood or even CNN news. Youth, vitality and beauty dominate markets and the social scene and, for this reason, millions of women and men search for products that help sustain or create a youthful appearance. And so, enter the wrinkle cream, and the gamut of advertisers who design marketing in such a way to promote their products as "best."
Do you do your homework when you succumb to the pressures and make the purchase? Many beauty advertisements tout that their product promises fantastic results. However, without some research on your part, you could easily become the victim of false advertising.
That said, you can connect with reviews of modern-day products via many websites and print publications. Even more, (hard-copy) fashion and beauty magazines nearly always have websites that make available similar information to that they publish in print for free, making it easy for you to obtain lab information and anecdotal evidence about these products prior to purchase.
Regarding lab information, research organizations often step in and perform unbiased laboratory tests on modern-day products. As you can expect, these researchers perform controlled tests using scientific methods to measure the behavior and performance of various beauty products. And the beauty industry recognizes that people today are skeptical about performance claims, so they actually solicit and pay for laboratory testing.
Additionally, beauty product information might contain the words "clinically tested." What this means is that tests have been performed within a beauty clinic - a different type of lab - using experienced staff, and that this staff has made certain conclusions about how well the product performs. All-in-all, your analysis of a given wrinkle cream may consider and include these claims as well, because some amount of substantive evidence does exist for clinical claims.
The second form of beauty product (or wrinkle cream) review is the commentary published by ordinary people who have used the product. Often referred to as "anecdotal evidence," this information is based on anecdotes or stories told by individual consumers. Obviously, these claims are not based on scientific tests or clinical experiments. These claims are often unpaid - and also unsolicited - reports from your bus driver, accountant or airplane pilot based on their mere 1, 10 or 20 times of product use. You completely judge the authenticity and credibility of these claims based on your understanding of the surrounding facts.
You should note that anecdotal evidence is based on one user's experience, and that this person is not influenced financially for his/her commentary about a product. Also, when you review a number of anecdotes or consumer reports, you yourself might uniquely discover a trend across a test base comparable to that required for clinical or laboratory trials.
Regardless of the advertisement claims, you should consider fact-checking - reviewing all or some of the product information resources above. In a sense, doing any one of these is better than not reaching out for this information at all. Your discretionary dollars are important to you, and you should want to be certain that a given purchase is not a waste of money. Do not buy magic beans! Make sure you know what you are getting.
Reviews - Ads by Chitika
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Geoff Hopkins has worked in the anti wrinkle skin care product industry for years. He maintains websites about anti wrinkle skin care product and face wrinkle creams. If you want to contact him, you can use the contact for at one of his sites.
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