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The history of wrinkle cream reviews

By: Geoff Hopkins


Posted Wednesday, October 24, 2007



Shortly after wrinkle creams first came on the market, informative reviews were written about them, for the benefit of potential buyers. Over time the reviews became more and more biased by selling tactics of the vendors.

The first wrinkle cream reviews were of a factual nature. They were written by scientists whose aim was to analyze the properties of the cream, their manufacture, effectiveness and detrimental affects (these were common among early wrinkle creams).

The typical reviewer from that era had a full scientific education and several years of experience in similar fields. In those days, competition for scientific research jobs was high and so finding highly qualified staff was not difficult.

The early reviewers aimed to find the best anti aging wrinkle cream on the market and performed many experiments to achieve this. They would test the creams on skin from various sources including dead skin, dismembered skin, animal skin (mainly mouse and weasel, but also cat) and live human skin.

Not only did the reviewers test the creams on many types of skin, they also tested them on skin of different ages. This allowed the creams to be judged on a per-wrinkle basis. Hence, they were able to say whether a cream was better for elderly cat skin, for example, or young dismembered skin. This research was very valuable.

The early reviewers spent more time testing the products than writing the reviews. This was appropriate because the reviews were based on scientific facts about the cream rather than subjective opinions and elegant prose. However, once the creams had been tested and the best cream had been identified, the reviewers would begin writing their reviews.

In order to ensure the accuracy and quality of the reviews, they were written by teams of reviewers. Usually a review would be written by one person, amended by another, proof-read by a third and approved by a fourth. Reviews typically included complex scientific detail because this was thought to be useful to potential customers.

In my opinion, more modern reviews of wrinkle creams are too often biased by people with a vested interest in the product, and are written with the aim of selling it. Indeed, the creams do not receive the same high level of investigation as previously. This is unfortunate.

Reviews

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Geoff Hopkins has worked in the anti wrinkle skin care product industry for years. He maintains websites about anti wrinkle skin care product and anti wrinkle serums. If you want to contact him, you can use the contact for at one of his sites.

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